The Founder
Koral Hen Haimovich
I’m 33, wife of Barak, and mother of Emmy, Millie, and Berry.
For over eight years, I have been working in senior management roles in the communications industry. However, I feel a growing need to bring more color into my life and reconnect with my creative, expressive side. I grew up around stainless steel, and it is part of who I am.
My father runs one of Israel’s largest steel factories, with over 30 years of experience, so this material has always been part of my world. What started as small pieces I designed for my own home slowly evolved into MuseSteel.
The idea behind it is simple - to bring industrial design into warm, lived-in spaces. To take a material that feels cold and structured, and place it alongside textiles, art, and everyday life in a way that softens it and creates balance.
“Design has always ran through my blood, a natural form of self-expression. With MuseSteel, I finally have the opportunity to share that passion and creativity with others, shaping interiors that feel structured & alive.”
The Creative Director
Eden Aviv
The founder of EA Studio, a creative studio driven by a love for visual storytelling, believes in the power of materials to carry emotion.
This vision aligned with MuseSteel — transforming industrial steel into something expressive, personal, and alive within homes.
From product to visual production, every detail is intentional — each shoot crafted to reflect light, texture, and the quiet strength of the material.
“Where vision meets material, MuseSteel was born.”